Download video here:https://tirecoinc.app.box.com/s/cwadqj69iwpfv021a5aetjanuii4y2ol

The launch centers on a short, high-impact video that delivers the True R/T message and clearly shows Patagonia X/T = R/T.X/T at a glance:

• Confident on-road manners + capable off-road traction
• Cut-and-chip-resistant compound; rugged 3-ply sidewall
• Alternating open shoulders for bite/clean-out
• Step-down grooves for stability and reduced noise
• 40,000-mile limited warranty

Key Selling Points:

• “True R/T = rugged performance without sacrificing daily comfort.”
• “Between A/T and M/T—the sweet spot for real-world use.”
• “3-ply sidewall + cut-and-chip resistance = confidence on trails and job sites.”